Orders open for the New Fiat Topolino in Italy: home delivery in just a few clicks
Orders are now open in Italy for the exclusive closed version of the New Fiat Topolino – the new quadricycle aimed at sustainable mobility, happiness, and the Dolce Vita. The Topolino is the ideal solution for urban and short-range mobility and is accessible to all.
“Be the First,” a special online initiative launched on July 4, gave customers the chance to express their desire to purchase and drive the new electric Topolino. The online request was hugely successful, attracting the interest of thousands of customers and covering more than 10,000 units. And now, Italian enthusiasts can order the car.
Both the purchase process and delivery – which will be made directly to customers’ homes from January 2024 – will be extremely simple thanks to FIAT’s easiest and most accessible digital ordering process yet.
FIAT is staying true to its mission of developing sustainable mobility for cities by making electric driving easy and accessible to all. Joyful, 100% electric, free to circulate everywhere, easy-to-park, and only 2.53 meters long, the New Fiat Topolino is more agile than a car.
A new customer journey: from the simplest digital ordering process ever to home delivery
Inspired by the most popular e-commerce platforms, the customer journey has been massively simplified to make the purchasing process easy and enjoyable for everyone. Just a few clicks separate the customer from the New Fiat Topolino. In a fully digital journey, with support at all times from FIAT’s e-seller team and dealers, all the information customers might need about the product and process are available for the first time via a single complete webpage. Any doubts customers may have about the product will disappear, and they can also benefit from a 3D configurator which gives them the chance to visually explore the model in every last detail.
Once the product will be dropped into the shopping cart, the customers can decide on the duration of the financing program and on the first down payment. After checking the order summary with all the information, the order is complete, and customers can relax while they wait for the New Fiat Topolino to arrive at their door or the nearest dealership. For the first time, FIAT is bringing a vehicle directly to customers’ doorsteps via an innovative tracking process. Indeed, FIAT is the first brand to provide full tracking for the purchase of a quadricycle. Customers can check the product’s location at any given time, from order to delivery, by logging into FIAT website, receiving update emails, and getting in touch with the Back Office team who are always available.
Pricing for the Italian market
The New Fiat Topolino is fully in line with FIAT’s mission of becoming a leader in sustainable urban mobility which is accessible to all. In Italy the New Topolino is available at €39* per month for 48 months, with a down payment of €2,582. This affordable monthly fee has been designed to promote electric mobility in the city and costs the same as a pay-per-view TV subscription or a monthly public transport pass.
About the Topolino
The Topolino has a range of 75 km, easy charging - simple to plug in at home – and a top speed of 45km/h, which fits in perfectly with the new trend of 30 km/h speed limits in cities. The Topolino is the ideal solution for urban mobility. Simplicity is its secret: one color, one wheel design, one interior, and exciting options for customization. The specifications include the Rear Carriage, the Dolcevita Box—a functional band of fabric for storing personal items—, and vintage chrome-effect mirrors.
