Lancia Pu+Ra HPE awarded in France by Automobile Awards
Lancia Pu+Ra HPE was named “Revelation” in the concept car industry in 2023 by the Automobile Awards jury formed by 20 representatives from the automotive, design and media industry, thanks to the uniqueness of the Lancia concept car, that welcomes the brand's Renaissance and its return in key European countries, including France, in 2024.
Photo:Stellantis
The concept car represents the vision of Lancia for the next 10 years in terms of design, interior home feeling sustainability, electrification and effortless technology and embodies the design language of all future Lancia models, starting with New Ypsilon this year and followed by the flagship in 2026 and by Delta in 2028
The Automobile Awards ceremony was held at the Automobile Club de France in Paris and the prize was received by Joël Verany, Stellantis Premium Cluster Director for France.
Lancia Pu+Ra HPE
The Lancia Pu+Ra HPE is the brand's manifesto for the next 10 years, a 100% electric concept car that embodies the brand's vision in terms of design, interior ambience, sustainability, electrification and easy-to-use technology. It is a car with a streamlined body for maximum efficiency, whether in terms of range, charging time or use. This first achievement of the new Lancia era is inspired by the world of Italian interior design, made possible by our partnership with Cassina, a leader in the high-end furniture industry, to result in a typically Italian experience of “feeling at home in your car”. The name Lancia Pu+Ra HPE is based on Pu+Ra, the brand's new pure and radical design language, whereas HPE stands for ‘High-Performance Electric’. This concept car fully embodies the principles of the new Lancia design, where the volumes of the car are created from the intersection of elementary geometric shapes, such as the circle and triangle, combined with certain iconic details of the brand's heritage. The Lancia Pu+Ra HPE features 70% tactile surfaces made with eco-friendly materials that epitomize the Italian spirit, redesigned tradition and the “home feeling”. The Lancia Pu+Ra HPE is the first car fitted with the S.A.L.A. multimedia system, which brings together the audio, air conditioning and lighting, making it possible to adapt the car’s interior environment with a mere gesture or using the sound of the customer’s voice.
Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.
The concept car represents the vision of Lancia for the next 10 years in terms of design, interior home feeling sustainability, electrification and effortless technology and embodies the design language of all future Lancia models, starting with New Ypsilon this year and followed by the flagship in 2026 and by Delta in 2028
The Automobile Awards ceremony was held at the Automobile Club de France in Paris and the prize was received by Joël Verany, Stellantis Premium Cluster Director for France.
Lancia Pu+Ra HPE
The Lancia Pu+Ra HPE is the brand's manifesto for the next 10 years, a 100% electric concept car that embodies the brand's vision in terms of design, interior ambience, sustainability, electrification and easy-to-use technology. It is a car with a streamlined body for maximum efficiency, whether in terms of range, charging time or use. This first achievement of the new Lancia era is inspired by the world of Italian interior design, made possible by our partnership with Cassina, a leader in the high-end furniture industry, to result in a typically Italian experience of “feeling at home in your car”. The name Lancia Pu+Ra HPE is based on Pu+Ra, the brand's new pure and radical design language, whereas HPE stands for ‘High-Performance Electric’. This concept car fully embodies the principles of the new Lancia design, where the volumes of the car are created from the intersection of elementary geometric shapes, such as the circle and triangle, combined with certain iconic details of the brand's heritage. The Lancia Pu+Ra HPE features 70% tactile surfaces made with eco-friendly materials that epitomize the Italian spirit, redesigned tradition and the “home feeling”. The Lancia Pu+Ra HPE is the first car fitted with the S.A.L.A. multimedia system, which brings together the audio, air conditioning and lighting, making it possible to adapt the car’s interior environment with a mere gesture or using the sound of the customer’s voice.
Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.
