WRC Promoter partners with Reflo as Official Teamwear Supplier ahead of Rallye Monte-Carlo
WRC Promoter today (15 January) announced a new partnership with Reflo, confirming the performance wear company as the FIA World Rally Championship’s (WRC) Official Teamwear Supplier.
Photographer Credit: WRC Promoter GmbH / Red Bull Content Pool
Reflo will outfit WRC Promoter personnel in the service park, within live production set-ups and at official activities. The kit brings together recycled fibres, durable construction and plastic-free packaging, pairing responsible choices with everyday performance and a consistent on-event look.
Beginning at Rallye Monte-Carlo (22 - 25 January), Reflo will equip the WRC Promoter team to work in all extremes, from the freezing temperatures of Sweden to the heat and dust of Saudi Arabia. WRC Promoter and Reflo will highlight these extreme conditions, developing brand-true storytelling around the gear in real rally conditions, with scope to connect into sustainability initiatives such as the Beyond Rally platform.
WRC Promoter’s Chief Marketing Officer Arne Dirks said: “Reflo’s ambition is to be the most sustainable teamwear in the world and that fits the WRC as we grow the championship and raise our standards on and off the stages. We’re glad to welcome Reflo and to turn intent into impact with high-performing, responsibly made kit that earns its place in the service park and everywhere we work, and we’ll share that journey with the energy our fans expect.”
Rory MacFadyen, Co-Founder of Reflo, said: “WRC is one of the most demanding environments in global sport, so to be trusted to kit out the championship promoter team is a huge endorsement of what Reflo stands for. This partnership is about proving that sustainable performance wear belongs at the very highest level - in the cold, the heat, the rain and the dust. WRC and Reflo share a mindset of constant progress, and we’re excited to see our product perform where it really counts.”
Senior Vice President at the global sports marketing agency SPORTFIVE said: “Motorsport demands absolute reliability, and that’s exactly where our long-standing expertise gives partners real value. Facilitating the connection between the WRC and Reflo was a natural fit, both share a commitment to performance, innovation and sustainability. We’re proud to have helped facilitate this partnership and to support the WRC.”
Photographer Credit: WRC Promoter GmbH / Red Bull Content PoolReflo will outfit WRC Promoter personnel in the service park, within live production set-ups and at official activities. The kit brings together recycled fibres, durable construction and plastic-free packaging, pairing responsible choices with everyday performance and a consistent on-event look.
Beginning at Rallye Monte-Carlo (22 - 25 January), Reflo will equip the WRC Promoter team to work in all extremes, from the freezing temperatures of Sweden to the heat and dust of Saudi Arabia. WRC Promoter and Reflo will highlight these extreme conditions, developing brand-true storytelling around the gear in real rally conditions, with scope to connect into sustainability initiatives such as the Beyond Rally platform.
WRC Promoter’s Chief Marketing Officer Arne Dirks said: “Reflo’s ambition is to be the most sustainable teamwear in the world and that fits the WRC as we grow the championship and raise our standards on and off the stages. We’re glad to welcome Reflo and to turn intent into impact with high-performing, responsibly made kit that earns its place in the service park and everywhere we work, and we’ll share that journey with the energy our fans expect.”
Rory MacFadyen, Co-Founder of Reflo, said: “WRC is one of the most demanding environments in global sport, so to be trusted to kit out the championship promoter team is a huge endorsement of what Reflo stands for. This partnership is about proving that sustainable performance wear belongs at the very highest level - in the cold, the heat, the rain and the dust. WRC and Reflo share a mindset of constant progress, and we’re excited to see our product perform where it really counts.”
Senior Vice President at the global sports marketing agency SPORTFIVE said: “Motorsport demands absolute reliability, and that’s exactly where our long-standing expertise gives partners real value. Facilitating the connection between the WRC and Reflo was a natural fit, both share a commitment to performance, innovation and sustainability. We’re proud to have helped facilitate this partnership and to support the WRC.”
