FIAT Sets the Stage for the Future of Urban Mobility
FIAT launches an ambitious design project that calls upon the next generation of young designers to conceptualize the compact car of tomorrow. A collaboration which unites FIAT and a group of talented students from two leading Italian design schools — IED Istituto Europeo di Design of Turin and ISIA Roma Design – aimed to interpret the future of urban mobility through the lens of the brand values: compactness, strong personality, and unmistakable DNA.
. Photo:Stellantis media
The project engages the students in a full design journey: starting from research, to moodboards, sketches, models, and ending with the final storytelling.
A Dialogue Across Three Generations of Design
At the heart of the initiative is a unique conversation which spans across three generations of design. The two voices guiding the students are Maestro Giorgetto Giugiaro, GFG Style Chairman and one of the most influential automotive designers of all time, and Francois Leboine, FIAT Head of Design, representing the brand’s ongoing evolution. Both design figures will enrich the dialogue and provide guidance through their unparalleled experience, to inspire the young designers from IED and ISIA in shaping the next chapter of FIAT’s urban mobility.
Students have been encouraged to embrace FIAT’s timeless philosophy of “LESS IS MORE” — a principle rooted in the original Panda and emblematic of Italian ingenuity – and challenged to rethink how space, weight and materials can be used to pursue smart accessible solutions that are full of character. The objective is to deliver the idea of a new urban vehicle that feels authentically FIAT — compact, functional, joyful, innovative and human-centered.
Beyond the final product, this collaboration aims to highlight the phases of the creative process and how the brand DNA is translated into emotions and concrete ideas, with a film crew documenting the experience to offer a behind the scenes look at the energy and imagination driving this challenge.
Finally, a special jury will select three finalists, that will have the incredible opportunity to showcase their work during an exclusive FIAT event at Milan Design Week, taking place from April 21st to April 26th.
. Photo:Stellantis mediaThe project engages the students in a full design journey: starting from research, to moodboards, sketches, models, and ending with the final storytelling.
A Dialogue Across Three Generations of Design
At the heart of the initiative is a unique conversation which spans across three generations of design. The two voices guiding the students are Maestro Giorgetto Giugiaro, GFG Style Chairman and one of the most influential automotive designers of all time, and Francois Leboine, FIAT Head of Design, representing the brand’s ongoing evolution. Both design figures will enrich the dialogue and provide guidance through their unparalleled experience, to inspire the young designers from IED and ISIA in shaping the next chapter of FIAT’s urban mobility.
Students have been encouraged to embrace FIAT’s timeless philosophy of “LESS IS MORE” — a principle rooted in the original Panda and emblematic of Italian ingenuity – and challenged to rethink how space, weight and materials can be used to pursue smart accessible solutions that are full of character. The objective is to deliver the idea of a new urban vehicle that feels authentically FIAT — compact, functional, joyful, innovative and human-centered.
Beyond the final product, this collaboration aims to highlight the phases of the creative process and how the brand DNA is translated into emotions and concrete ideas, with a film crew documenting the experience to offer a behind the scenes look at the energy and imagination driving this challenge.
Finally, a special jury will select three finalists, that will have the incredible opportunity to showcase their work during an exclusive FIAT event at Milan Design Week, taking place from April 21st to April 26th.
